Web Design Services

ruby slipper designs is a premier developer of websites. Our web design forté includes:

• consultation
• design
• marketing
• project management
• site architecture
• site strategy
• copy editing
• coding with html and css

Method

ruby slipper believes successful endeavors occur through listening, communicating, and planning. During the project, you are consulted at each junction in order to gain your approval.

To begin, ruby slipper offers a free initial consultation in order to evaluate the parameters of your project. Afterwards, a proposal is created which includes scope as well as an estimated cost range.

The following illustrates how a project unfolds:

1. Introduction & Proposal
We discuss scope, goals, budget, timeline, and workflow. Equally as important, we profile your audience and look at sites you like. We talk about copy, tech issues, maintenance, marketing, social networking. After our initial meeting, a proposal is presented.

2. Strategy & Site Architecture
We pinpoint our strategy and create a "blueprint" outlining each page in the site. We build your project extranet where you may log in to preview your designs.

3. Content Development
Working together, we craft appropriate copy in the voice most suitable for your audience. Clients usually supply us with pre-written content, however we are happy to provide copy-writer recommendations.

4. Design Presentation
We present three different design options for the home pages. Choose your favorite and we refine until it's approved. Based on the chosen look, we create a sub-page design which will be templated throughout the site.

5. Production, Coding, Launch
We build the site based on your chosen design. Once complete, we optimize with keywords, test to make sure the code is clean via w3.org validation, test on multiple web browsers, and add google anayltics. Once finalized, we launch!

6. Marketing & Maintenance
Directing traffic to your site is a multi-tiered effort. In addition to search engine optimization, announcements to friends, colleagues, and clients are a good way to get the word out. Running ads, printing your site address on your business cards, fliers, and so forth materials ensures that your address is handy for visitors. We also recommend e-newsletter campaigns as a great way to keep in touch with y our client base.

As websites are evolving entities, you are welcome to enlist ruby slipper for site updates — we address small updates within a week, larger ones are scheduled. If you wish to helm your copy updates, we may suggest that you use software such as Contribute or we can help develop a custom solution.

Pricing

Pricing typically begins around $4,000 per site, but individual factors and features always affect that figure.

Associates

As each project warrants unique skills, ruby slipper designs collaborates with a talented team of colleagues who meet your project's needs. Here are some of ruby slipper's favorite collaborators.

Graphic Designers
Robert Frost Design Ashland, OR
Sabrah Maple Jacksonville, OR

Programming & Flash
Happy Dog Web Design Ashland, OR
Project A Ashland, OR
Steelesoft Ashland, OR
Vortx Ashland, OR

Photography
George Rubaloff Photography
Pam Lott Photography
Toki Caverner Photography
Jared Cruce Photography

Copy Writing
Jennifer Odear

Internet Consultant
Stacey Larnerd has consulted with numerous business owners, teaching them practical ways to run and develop their online businesses. Her services include consulting, product photography and email marketing strategies. For more information please email Stacey or call 541-951-0571. 

Clean Code

W3C Validation
The World Wide Web Consortium (W3C) develops interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential. W3C is a forum for information, commerce, communication, and collective understanding.

By displaying this icon, ruby slipper designs is showing readers we have taken the care to create an interoperable website.